What are cookies?

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the Shopify website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing thesecurity of the service.

  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).

  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.

  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

Shopify is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.

  • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how to opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants’ storefronts ourselves, though merchants may choose to do so independently.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

Cookies Necessary for the Functioning of the Sites

 

Name Function Duration
_Brochure_session Used in connection with browsing through site. -
checkout Used in connection with Pay checkout on shop.app. 3w
signed_in Used in connection with Shop login. 1y
user Used in connection with Shop login. 1y

 

Reporting and Analytics

 

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_session_id Shopify analytics
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
*_assignment Shopify analytics
ab_test_* Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.

 

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Cookies Necessary for the Functioning of the Sites

Third Party Description Privacy Policy
Cloudflare Shopify uses Cloudflare Network as a Service for edge routing. https://www.cloudflare.com/privacypolicy/

 

Reporting & Analytics

 

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites. https://www.alexa.com/help/privacy
Bizible We use Bizible to help measure how users interact with our websites. https://documents.marketo.com/legal/privacy/
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
DC Analytics We use DC Analytics to help measure how users interact with our websites. https://dcanalytics.dcmn.com/privacy-policy
Facebook Pixel We use Facebook Pixel to help measure how users interact with our websites. https://www.facebook.com/privacy/explanation
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Google Tag Manager We use Google Tag Manager to help manage analytics vendors. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
LinkedIn Insight Tag We use LinkedIn Insight Tag to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/
Pinterest Analytics We use Pinterest Analytics to help measure how users interact with our websites. https://policy.pinterest.com/privacy-policy
Segment We use Segment to help measure how users interact with our websites. https://segment.com/legal/privacy/
Snapchat We use Snapchat to help measure how users interact with our websites. https://snap.com/privacy/privacy-policy
Speedcurve Lux We use Speedcurve Lux to help measure how users interact with our websites. https://speedcurve.com/terms/
Taboola We use Taboola to help measure how users interact with our websites. https://www.taboola.com/policies/privacy-policy
Tealium We use Tealium to help manage analytics vendors. https://tealium.com/privacy/
TikTok We use TikTok to help measure how users interact with our websites. https://www.tiktok.com/legal/privacy-policy?lang=en
Twitter We use Twitter to help measure how users interact with our websites. https://twitter.com/en/privacy
Yelp Audience Platform We use Yelp to help measure how users interact with our websites. https://terms.yelp.com/privacy/en_us/20200101_en_us/

 

Advertising

 

Third Party Description Privacy Policy
Bing Ads We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Hubspot We use Hubspot to manage our relationships with our customers. https://legal.hubspot.com/privacy-policy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
Outbrain We use Outbrain to deliver targeted advertisements to individuals who visit our websites. https://www.outbrain.com/legal/privacy#privacy-policy
Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy
Reddit We use Reddit Ads to deliver targeted advertisements to individuals who visit our websites. https://www.reddit.com/help/privacypolicy
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
Yahoo Japan Ads We use Yahoo Japan Ads to deliver targeted advertisements to individuals who visit our websites. https://about.yahoo.co.jp/common/terms/

 

Social Media & Content

 

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

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